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COPRO and TPA win the European Property Award 2018/2019 with GLINT
October 29, 2018
Berlin, October 29, 2018 – COPRO has won the European Property Award for the marketing concept surrounding its Wilhelminian-style ensemble, GLINT. The developer created the marketing strategy in coordination with TPA Real Estate Brands GmbH and submitted it under the Development Marketing category.
More than 80 experts from all sectors of the real estate industry selected the winners across nearly 50 categories. Entries were evaluated based on design, quality, service, level of innovation, originality, and sustainability. The independent jury was impressed by the multi-channel communication strategy for the Wilhelminian-era GLINT ensemble, located in the heart of Berlin between the Brandenburg Gate and Gendarmenmarkt. "We are delighted that our careful combination of individual communication channels proved so convincing as an extraordinary, unified concept," says Marc F. Kimmich, CEO of COPRO AG.
Exceptional communications bring GLINT to life
The marketing comprises several components, including the GLINT book – a print publication documenting the revival of the long-dormant ensemble. Inspired by the elegance of the historic building, the book was recently honored with the Red Dot Award in the Publishing & Print Media category. This is complemented by distinctive branding, high-quality gifts for potential buyers, elegant image ads, and a 360° virtual tour offering an exclusive look inside the building and a panoramic view of Berlin from the GLINT rooftop. “Together with COPRO, we succeeded in developing exceptional communications across different media that all convey the idea behind GLINT. In this way, this historic architectural jewel is being led into the 21st century,” explains Lutz Grimm, Managing Director of TPA.
GLINT: Preserving new values, conserving old ones
The aim of the marketing measures was to awaken the charm of the GLINT Wilhelminian ensemble long before the planned renovation. Respecting the building’s history and in close coordination with Berlin’s monument protection authority, GLINT is being transformed into a spacious residential quarter with commercial and communal areas – a place where new values find a home and old values live on. This process is reflected in GLINT’s name and logo. An apartment store has already opened to give visitors a first impression of the future living spaces and to provide a venue for meetings with potential buyers and events.
European Property Award: the result of 25 years of COPRO experience
Since 1993, COPRO has developed sophisticated real estate projects with long-term potential. Based in Stuttgart and Berlin, the company covers the entire real estate value chain – from the project idea through development, execution, and completion to sales and the subsequent management of the properties. Its three business units – Project Development, Property Management, and Sales & Services – work closely together and oversee each project throughout its lifecycle. With the European Property Award, COPRO now holds one of the industry’s most significant distinctions. The awards ceremony took place on October 25, 2018, at the Royal Lancaster Hotel in London.
More images are available on the GLINT Instagram channel. Further information about GLINT can be found on the homepage.
Press release
News & Press
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